Shane Collier | Portfolio

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Winter Festival of Lights
sophisticated / smart / organized / modern / simple / compelling

The Winter Festival of Lights is a non-profit corporation that, thanks to
hundreds of volunteers, has come to be Canada’s foremost illumination festival. The Design objectives to promote the festival is an approach that is tasteful, appeals to a broad range of people, and compliments the amazing illuminations, events and wonders of the festival. The sophisticated design appeals to the target audience by being fresh and stylish through legible typography, professional visuals, as well as bold colours. By portraying the joy and magic of the holiday season, I have designed the promotional materials of the festival to intrigue people to re-visit the festival again but also to attract new people.

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