Shane Collier | Portfolio

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

The Hour: Bumper
powerful / memorable / inventive / clever / fresh / cool / impactful

This motion graphic was designed as an introduction or “bumper” for CTV's show, The Hour, hosted by George Stroumboulopolos. The goal in the bumper was to promote the mood and enhance the message of the show. Because the current logo is strong and identifiable, I found a lot of potential to use it throughout the video. By using the The Hour's existing colours and typeface, this has helped to strengthen the mood and message of the show. Through incorporating various transitions which continually shift from positive to negative space has allowed the video to be considerably dynamic, and has aided in navigating the viewer throughout the screen.

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––