Shane Collier | Portfolio

Compliments Juice
consistent / playful / modern / juicy / refreshing / fun / bold

The updated package design for Compliments juice is focussed on capturing the true nature of fruit. Through simplifying the design, and giving the typography a fresh and clean look this helps to capture a sense of quality and value to the Compliments brand. The ultimate goal of the re-design was to create a memorable experience for the consumer through iconic artwork, innovative photography, and clean typography. Simple, bold, playful, consistent and fun, the packages bright colours and contemporary appearance have a refreshing style appealing to a wider target market.

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